Know your Twitter audience

Twitter is a great social media platform for customer service or a way to interact with your followers. But every company does not benefit from using social media and according to a new study from Pew Research Center Twitter does not represent the general population.

So who exactly is on Twitter? The study shows that majority of users tend to be younger and more liberal. Only 13 percent of adults use Twitter and even less tweet regularly. So who has the bigger influence?

It seems that chasing the perfect audience depends on the content. A quick analysis of your brand and you can determine whether the social platform is for your company. It depends if it fits within your organizational goals. If your audience isn’t on Twitter then why put the effort in when you could work on more effective platforms.

You can subscribe to special platforms for Twitter or you can engage using other methods. Easy tips to reach your target audience on Twitter:

• Develop a customer profile. This is a description of your customers. This takes research and use both demographics and physiological information. It will be a great guide to know what you are looking for in an audience.
• Monitor. Treat your audience like real people. Provide them with engaging content. Don’t just promote your business but find what your audience wants and needs.
• Track hastags. When you track hashtags you can quickly search for what people are saying about your brand or anything else that is relevant. You can create a specific hashtag that will give your brand more visibility.
• Twitter lists. Twitter lists are meant to keep track a group of people without following those people. When you do a keyword search start to group influential people or people who share the same interests.

These tips will help you to determine if Twitter is right for your brand. It will also be useful to provide the right content and help keep your audience engaged.