Friday, March 1, 2013

Pride and Prejudice Tackles on Social Media


Adaptions of classic novels, plays and even older movies happen frequently. Most attribute it to Hollywood never having an original idea and why read the book when you can watch the movie?

So when I heard that a modern version of Pride and Prejudice existed, I knew I had to watch it. But it wasn’t a TV show or a Movie; it was a series of videos posted on YouTube. That’s right the adaption, The Lizzie Bennet Diaries, is on YouTube.

Photo courtesy of The Lizzie Bennet Diaries
The modern version, posted twice a week on the YouTube, sets the Bennet family in California. Lizzie Bennet is now a communications graduate student who decides to start posting videos as part of her thesis. The whole series centers on Lizzie and her family, school and love life. And much like in the novel, Lizzie’s mother is dying to get her daughters, Jane and Lydia, to marry.




Other characters also make guest appearances. Charlotte is now the Lizzie’s video editor, Mary is now her cousin and Kitty is an actual cat. Bing Lee is a med student, William Darcy owns several digital companies and George Wickham is a swim coach.

This adaption does not only post videos on YouTube, it uses various social media websites like Storify and Tumblr to create the story. All the characters have twitter accounts. Even Pemberley Digital, Mr. Darcy’s company, has a twitter account. Spin off web series exist for Lydia and Pemberley Digital. All of this just to present the story as real as possible.

Created by Hank Green and Bernie Su, The Lizzie Bennet Diaries has a team of writers and produces just like any production and the media works on creating content for these accounts. One of the reasons for the adaption is because Pride and Prejudice is in public domain. This allowed for the production take classic novel and add a new twist.

New ways to satisfy audiences appear as media transitions to the Internet. Would a modern version of Pride and Prejudice survive on TV? Probably, it is one of the favorite Jane Austen novels. Would it have felt the same for the audience? Maybe not, the series has spawn various gifs, fan art and blogs dedicated to the series. The series relies heavily on social media interactivity.

The interactivity creates a believable story. Its strategy to include other social media platforms makes the audience invest and believe that the story is real. It’s effective story telling for digital age.  
       
To watch from the beginning visit the Lizzie Bennet Diaries’ playlist.

No comments:

Post a Comment