It seems like protection from
hackers are not as strong as you think. In the past weeks everything from
Twitter accounts to Pinterest to The New York Times were exposed to hackers. Although this isn’t new problem, it is something
that keeps happening.
One of the biggest worries is that
this will happen again. It’s no something you can easily promise that it won’t
happen again. Your users trust that you have whatever hack under control. So,
what you can do is to always be cautious of what you have implemented in case
of a security breach. Staying one step ahead is always important.
Also at stake is your credibility.
After Burger King’s Twitter account was hacked, MTV and BET tweeted
a few fake hack tweets. MTV and BET are both owned by Viacom, so the stunt was
just game. But taking accountability wasn’t shown. It’s not right that people
have question of an account was hacked.
It’s a serious problem and there wasn’t a need to exploit the potential
harm that other accounts may have.
There is also a trust issue about
what social media you are using for your organization. Google and Facebook have
a two-step authentication feature but Twitter does not. This might have
prevented the Burger King and Jeep hacks. Zendesk,
a vendor to Pinterest, Twitter and Tumbler, was also breached. The hacker had
downloaded user email addresses. It advised for users to not share passwords
and using strong passwords.
Eyes are all on Twitter now as it takes measures to protect
users. Twitter has yet to comment on the account hacks. If anything it’s a sign
of what other sites may face. It’s time for organization to advocate for user’s
account safety and users should be cautious of the sites they are using.
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